Are you ready to take your go-to-market (GTM) strategy to the next level? The Marketing Model Template is a powerful tool designed to help you create meaningful measurements that resonate with the C-Suite.
This straightforward microeconomic model may appear complex at first glance, but it’s essentially a simple spreadsheet that simplifies the process of tracking your marketing performance. With this template, you can set clear goals based on how much revenue marketing is responsible for generating or influencing.
The template allows for adaptability across multiple products, ensuring you can accurately reflect the average deal size for each offering. By calculating key metrics like the number of deals needed to hit your goals, close rates, and the number of Marketing Qualified Leads (MQLs), you can gain valuable insights into your sales funnel.
One of the standout features of this model is its focus on the transition between leads, MQLs, and Sales Qualified Leads (SQLs). It helps you understand the momentum of your funnel and the rate of change as prospects move through each stage.
With the Marketing Model Template, you’ll not only have a clear view of the numbers that matter but also a shared understanding among your GTM team. This approach ensures everyone is aligned and accountable for achieving your revenue targets.
Ready to get started? Download the Marketing Model Template today and empower your team to drive results with confidence!