Uncategorized – The Revenue Engine

Value is not a spectrum: Why businesses need a fixed definition

Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than […]

In marketing, the approach matters just as much as the message. Imagine a salesperson walking into a busy Starbucks and

Many businesses prioritize traffic volume over lead quality. This approach leaves them uncertain about their return on investment. At LeadCoverage,

Are you ready to take your go-to-market (GTM) strategy to the next level? The Marketing Model Template is a powerful

Someone once told me their average deal was between $30,000 and $3,000,000. Sorry, that’s not an average; it’s a range.

Imagine walking into a Starbucks and asking strangers to buy your coffee. It seems preposterous, right? Yet every day, so-called

FACT: Humans still but from humans. Our clients are not SaaS clients. In the SaaS world, everything is about speed

In the framework we developed, Share good news, Track who’s interested, and Follow up, we measure three things essential to

Without fail, every client we work with has had a PTSD experience with a content marketing shop that said they

I wrote this book for twenty-five-year-old marketing exec Kara Brown and her boss at the time, who didn’t know what