Someone once told me their average deal was between $30,000 and $3,000,000. Sorry, that’s not an average; it’s a range. […]

Imagine walking into a Starbucks and asking strangers to buy your coffee. It seems preposterous, right? Yet every day, so-called

FACT: Humans still but from humans. Our clients are not SaaS clients. In the SaaS world, everything is about speed

In the framework we developed, Share good news, Track who’s interested, and Follow up, we measure three things essential to

Without fail, every client we work with has had a PTSD experience with a content marketing shop that said they

I wrote this book for twenty-five-year-old marketing exec Kara Brown and her boss at the time, who didn’t know what

Though the term “prospect funnel” is widely used, it’s a bit of a misnomer. It should really be called the

A million years ago, in corporate America, I went to my first meeting with a huge, New York-based PR firm.

Years ago, I hired a guy from a huge CPG brand in Atlanta that rhymes with Boca-Bola. Big mistake. Everyone

The last time I had a full-time corporate job, I walked into my first executive leadership team meeting sporting six-inch