Author name: Elena Izakson

Kara’s Fast Company Article on the Road to Revenue

In marketing, the approach matters just as much as the message. Imagine a salesperson walking into a busy Starbucks and […]

Many businesses prioritize traffic volume over lead quality. This approach leaves them uncertain about their return on investment. At LeadCoverage,

Are you ready to take your go-to-market (GTM) strategy to the next level? The Marketing Model Template is a powerful

Someone once told me their average deal was between $30,000 and $3,000,000. Sorry, that’s not an average; it’s a range.