The Right Way to Share Good News
A million years ago, in corporate America, I went to my first meeting with a huge, New York-based PR firm. […]
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Volume Is A Numbers Game
Years ago, I hired a guy from a huge CPG brand in Atlanta that rhymes with Boca-Bola. Big mistake. Everyone
Marketing Math Is Rooted In The 3 V’s
The last time I had a full-time corporate job, I walked into my first executive leadership team meeting sporting six-inch
Who I Wrote This Book For
I wrote this book for two distinct people: Twenty-five-year-old Kara When Echo Global Logistics hired me as its first (and